General Assembly is an urban campus for entrepreneurs seeking to transform industry and culture through technology and design. They provide programming, space, and support services to foster collaborative practices and learning opportunities.
Just about any story on this subject in the last decade has featured pleasant if not wholly original ideas like bringing more natural light into spaces, playing with organic, softer forms and incorporating homey elements like Oriental rugs, plants and personal photographs. But every idea has remained firmly entrenched in existing workspace typologies — the cubicle, the corner office — and ignored entirely the growing legions who work in different ways or in different settings (if they’re able to find work at all).